--- type: "Service" title: "Product Videos in Chennai — ColoursAlive" description: "Scripted product films in Chennai — launch teasers, detailers, and how-it-works explainers shot and cut in-house, with stills and motion in one session." resource: "https://www.coloursalive.com/video-services/product-videos/" tags: ["video", "chennai"] timestamp: 2026-07-19T22:05:39+05:30 --- # Product Videos A product video is often the most persuasive asset in a launch toolkit. It shows what a photograph cannot — how something moves, how it works, what it feels like in use. Whether you're building anticipation before a release, explaining a complex mechanism, or giving a marketplace buyer enough confidence to purchase, the right film does the work that copy and stills alone cannot. ColoursAlive has been producing product films since 2011. Our portfolio spans bicycle and e-bike launches, consumer product detailers, eCommerce platform video, and educational content for technical products. Stills and video are frequently booked as a single coordinated production — same session, consistent brand language across everything you publish. ## What this covers * **Launch Teasers** - 15–60 second pre-launch and reveal films for social media, landing pages and email campaigns. Built for attention and share-ability. * **Product Detailers** - 60–120 second walkthroughs covering design, features and key spec — for websites, YouTube and dealer presentations. Our strongest category by volume. * **eCommerce Video** - Platform-optimised clips for Amazon, Flipkart and D2C product pages. Typically shot in the same session as catalogue photography to keep brand language consistent. * **Educational & How-It-Works** - Longer-form content explaining how a product works, its benefits and use cases — for brands with complex, unfamiliar or technically rich products. ## Why ColoursAlive * **Strong product film portfolio.** Product video is one of ColoursAlive's most active categories. We have produced launch teasers, detailers and brand films for TI Cycles, Waltx, Triad, NUZE, eLife and Pedaleze — across studio, outdoor and location environments. That depth of practice shortens briefing time and reduces surprises in production. * **Stills and video in a single production.** Most product launches need both photography and film. Booking them together — same brief, often the same session — means consistent lighting, framing and brand language across every asset. One production partner, one point of contact, more efficient shoot days. * **In-house from concept to delivery.** Script, storyboard, shoot, edit, colour grade, motion graphics, sound — all handled in-house. No handoffs to third parties, no waiting on outside vendors. One team owns the output from first draft to final file. * **Studio built for product work.** Our main 36ft × 24ft × 12.5ft shooting floor at Fortune Studios, Pallikaranai, with black and white seamless concrete backgrounds, is set up for product films before the subject arrives. No rented space, no compromises — the environment is controlled and repeatable. * **Optimised for platform and purpose.** A launch teaser for Instagram Reels is a different beast from a product detailer on a dealer website. We scope format, duration, aspect ratio and pacing to the platform from the start — not as an afterthought in the edit. ## How it works 1. **Brief & Scope.** We establish what the film needs to achieve, where it will live, and what the viewer should feel or do after watching. Format, duration, aspect ratio and tone are agreed at this stage. 2. **Script & Storyboard.** Treatment, shot list and script developed and signed off before production begins. For detailers and educational content, we also agree the key messages and sequence of information. 3. **Production.** Studio or on-location filming. Product films are typically shot tethered or with live monitor review so you can call adjustments in real time. For launch teasers, we plan for motion — not just static hero shots with movement added in post. 4. **Post & Delivery.** Edit, colour grade, motion graphics, music and sound design. First cut shared for review, then feedback rounds to final sign-off. Deliverables in all required formats and aspect ratios — master files retained for future versioning. ## Deliverables * **Launch teasers:** 15–60 seconds (Cut for social, landing page and email — vertical, square and horizontal as required) * **Product detailers:** 60–120 seconds (Website and YouTube-ready, with dealer presentation version where needed) * **eCommerce clips:** 15–30 seconds (Platform-spec exports for Amazon, Flipkart, Meesho or D2C storefronts) * **Educational films:** 2–5 minutes (Structured for viewer comprehension, not just brand aesthetics) * **File formats:** High-res MP4 master, platform-optimised exports (All aspect ratios and resolutions agreed at brief stage) * **Turnaround:** 2–3 weeks from production day (Express options available for launch-critical work) ## Industries served * Bicycle and e-bike brands * Consumer electronics and gadgets * FMCG and packaged goods * Sporting goods and fitness equipment * D2C and direct-to-consumer brands * Automotive and mobility products * Medical devices and health products * Tools, equipment and hardware ## Common questions **What's the right length for a product video?** It depends on platform and purpose. Launch teasers for social run 15–30 seconds. Product detailers for websites and YouTube work best at 60–90 seconds — long enough to cover the key features, short enough to hold attention. Educational content can run 2–5 minutes where the product genuinely needs it. We'll recommend a duration based on your platform and objective at the brief stage. **Can you shoot photography and video in the same session?** Yes — and we'd generally recommend it for product launches. Same lighting setup, same session, consistent visual language across stills and film. It's more efficient than two separate productions and typically costs less in total. **Do you write the script?** Yes. Script and treatment development is included in the production. We'll need a brief from you on key features, target audience and tone — from there, we draft the script, share it for review, and lock it before production begins. **What formats do you deliver in?** We deliver a high-resolution MP4 master and platform-optimised exports in all agreed formats — web, social, dealer presentation. For eCommerce, we export to marketplace specs (Amazon, Flipkart). Aspect ratios (16:9, 1:1, 9:16) agreed at brief stage. **Can the same video be re-cut for different platforms?** Yes. If you need a 90-second website version, a 30-second social cut, and a 15-second paid media version from the same shoot, we plan for that in production. Each cut is a distinct deliverable, not just a trim. **Do you handle motion graphics and typography?** Yes — in-house. Feature callouts, spec overlays, lower thirds, end cards and transitions are all handled in post. If you have existing brand templates or motion guidelines, share them at brief stage and we'll apply them. **How early should we brief you before a product launch?** Ideally 4–6 weeks before you need the final video. That gives time for scripting, pre-production, shoot scheduling and a comfortable round of revisions. For tighter timelines, we offer express turnaround — tell us your deadline at the first conversation. ## Further reading * [Chennai Corporate Video Production: Find Your Perfect Partner](https://www.coloursalive.com/2023/01/choosing-a-corporate-video-maker/) - The journey to find the right corporate video production company can seem a bit daunting, especially with so many choices out there. But don't worry; at ColoursAlive, we've got you covered! In this ar… ## Related services * [Bicycle Photography](bicycle-photography.md) - Studio and outdoor cycle shoots in Chennai by a long-running bike specialist — hundreds of frames shot, stills and video coordinated, action work across Tamil Nadu. * [Corporate Films](corporate-films.md) - Corporate film production in Chennai since 2007 — company profiles, investor AV, and training films scripted, shot, edited and graded entirely in-house. ## Taking it forward Send a short brief on WhatsApp ([+91 99624 28747](https://wa.me/919962428747)) or email contact@coloursalive.com for a clear scope and quote, usually within a working day. Briefing guidance is in [Contact & Briefing](../contact.md); the live page for this service is at [https://www.coloursalive.com/video-services/product-videos/](https://www.coloursalive.com/video-services/product-videos/).