advertising 11 August 2008 1 min read

Apple UnSlow Commercial

By Susheel Chandradhas

I’m an Apple fan. I have been for quite a while now… I’ve moved all my work from a PC desktop to a mac book pro so that I can get things done one the go, and things work great.

Recently though, 37Signals brought into question, the forthrightness of one of Apple’s ads.

Here’s a short video that compares Real-Life 3G performance and Apple’s advertising material.

https://www.youtube.com/watch?v=oaN1Nz1Dyls

Yes, I do get that “twice as fast” is in reference to non-3G wireless networks, but its still misleading.

3g advertising apple commercial iphone misleading

Written by

Susheel Chandradhas

Principal photographer at ColoursAlive. Over 20 years of commercial photography across product, industrial, and advertising work. Read more →

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