Overview
A product video is often the most persuasive asset in a launch toolkit. It shows what a photograph cannot — how something moves, how it works, what it feels like in use. Whether you're building anticipation before a release, explaining a complex mechanism, or giving a marketplace buyer enough confidence to purchase, the right film does the work that copy and stills alone cannot.
ColoursAlive has been producing product films since 2011. Our portfolio spans bicycle and e-bike launches, consumer product detailers, eCommerce platform video, and educational content for technical products. Stills and video are frequently booked as a single coordinated production — same session, consistent brand language across everything you publish.
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Product videos: what we produce
15–60 second pre-launch and reveal films for social media, landing pages and email campaigns. Built for attention and share-ability. Launch Teasers
60–120 second walkthroughs covering design, features and key spec — for websites, YouTube and dealer presentations. Our strongest category by volume. Product Detailers
Platform-optimised clips for Amazon, Flipkart and D2C product pages. Typically shot in the same session as catalogue photography to keep brand language consistent. eCommerce Video
Longer-form content explaining how a product works, its benefits and use cases — for brands with complex, unfamiliar or technically rich products. Educational & How-It-Works
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Why choose ColoursAlive for product videos
Strong product film portfolio
Product video is one of ColoursAlive's most active categories. We have produced launch teasers, detailers and brand films for TI Cycles, Waltx, Triad, NUZE, eLife and Pedaleze — across studio, outdoor and location environments. That depth of practice shortens briefing time and reduces surprises in production.
Stills and video in a single production
Most product launches need both photography and film. Booking them together — same brief, often the same session — means consistent lighting, framing and brand language across every asset. One production partner, one point of contact, more efficient shoot days.
In-house from concept to delivery
Script, storyboard, shoot, edit, colour grade, motion graphics, sound — all handled in-house. No handoffs to third parties, no waiting on outside vendors. One team owns the output from first draft to final file.
Studio built for product work
Our main 36ft × 24ft × 12.5ft shooting floor at Fortune Studios, Pallikaranai, with black and white seamless concrete backgrounds, is set up for product films before the subject arrives. No rented space, no compromises — the environment is controlled and repeatable.
Optimised for platform and purpose
A launch teaser for Instagram Reels is a different beast from a product detailer on a dealer website. We scope format, duration, aspect ratio and pacing to the platform from the start — not as an afterthought in the edit.
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How a product video production works
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Brief & Scope
Brief & Scope
We establish what the film needs to achieve, where it will live, and what the viewer should feel or do after watching. Format, duration, aspect ratio and tone are agreed at this stage.
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Script & Storyboard
Script & Storyboard
Treatment, shot list and script developed and signed off before production begins. For detailers and educational content, we also agree the key messages and sequence of information.
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Production
Production
Studio or on-location filming. Product films are typically shot tethered or with live monitor review so you can call adjustments in real time. For launch teasers, we plan for motion — not just static hero shots with movement added in post.
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Post & Delivery
Post & Delivery
Edit, colour grade, motion graphics, music and sound design. First cut shared for review, then feedback rounds to final sign-off. Deliverables in all required formats and aspect ratios — master files retained for future versioning.
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What you get
Launch teasers
15–60 seconds — Cut for social, landing page and email — vertical, square and horizontal as required
Product detailers
60–120 seconds — Website and YouTube-ready, with dealer presentation version where needed
eCommerce clips
15–30 seconds — Platform-spec exports for Amazon, Flipkart, Meesho or D2C storefronts
Educational films
2–5 minutes — Structured for viewer comprehension, not just brand aesthetics
File formats
High-res MP4 master, platform-optimised exports — All aspect ratios and resolutions agreed at brief stage
Turnaround
2–3 weeks from production day — Express options available for launch-critical work
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Selected films
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Industries we serve
Sectors
- Bicycle and e-bike brands
- Consumer electronics and gadgets
- FMCG and packaged goods
- Sporting goods and fitness equipment
- D2C and direct-to-consumer brands
- Automotive and mobility products
- Medical devices and health products
- Tools, equipment and hardware
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Product videos FAQs
What's the right length for a product video?
It depends on platform and purpose. Launch teasers for social run 15–30 seconds. Product detailers for websites and YouTube work best at 60–90 seconds — long enough to cover the key features, short enough to hold attention. Educational content can run 2–5 minutes where the product genuinely needs it. We'll recommend a duration based on your platform and objective at the brief stage.
Can you shoot photography and video in the same session?
Yes — and we'd generally recommend it for product launches. Same lighting setup, same session, consistent visual language across stills and film. It's more efficient than two separate productions and typically costs less in total.
Do you write the script?
Yes. Script and treatment development is included in the production. We'll need a brief from you on key features, target audience and tone — from there, we draft the script, share it for review, and lock it before production begins.
What formats do you deliver in?
We deliver a high-resolution MP4 master and platform-optimised exports in all agreed formats — web, social, dealer presentation. For eCommerce, we export to marketplace specs (Amazon, Flipkart). Aspect ratios (16:9, 1:1, 9:16) agreed at brief stage.
Can the same video be re-cut for different platforms?
Yes. If you need a 90-second website version, a 30-second social cut, and a 15-second paid media version from the same shoot, we plan for that in production. Each cut is a distinct deliverable, not just a trim.
Do you handle motion graphics and typography?
Yes — in-house. Feature callouts, spec overlays, lower thirds, end cards and transitions are all handled in post. If you have existing brand templates or motion guidelines, share them at brief stage and we'll apply them.
How early should we brief you before a product launch?
Ideally 4–6 weeks before you need the final video. That gives time for scripting, pre-production, shoot scheduling and a comfortable round of revisions. For tighter timelines, we offer express turnaround — tell us your deadline at the first conversation.
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Further reading on product videos
Jan 2023
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Ready to tell your company's story?
Send us your brief — when you'd want to shoot, what the film is for, and we'll come back with a recommended approach.