What cookies and tracking technologies coloursalive.com uses, why, and how to control them.
Last updated · 23 July 2026
1. What are cookies
Cookies are small text files placed on your device by a website. They are widely used to make sites work, remember your preferences, and provide information to site owners. Similar technologies — such as local storage and pixel tags — serve related purposes.
This policy covers all such technologies used on coloursalive.com.
2. What we use
Essential — always active
These are necessary for the site to function and cannot be switched off.
| Technology | Provider | Purpose | Expiry |
|---|---|---|---|
| Cookie preference | ColoursAlive (localStorage) | Remembers whether you have accepted or declined optional cookies so you are not asked on every visit | Persistent (local storage, no expiry) |
Security & CDN cookies (__cf_bm, cf_clearance) | Cloudflare | Bot protection, DDoS mitigation, and CDN performance. Required for the site to load reliably. | Session / 30 minutes |
| Ahrefs Web Analytics | Ahrefs Pte. Ltd. | Cookieless, aggregate traffic statistics (pages viewed, referral source, country, device type). No personal data stored; no cross-site tracking. | No cookie set |
Analytics — cookies only with your consent
Google Analytics runs in a cookie-free mode for all visitors (collecting only aggregate, anonymised traffic), but the technologies below load and set cookies only after you accept analytics in the banner.
| Technology | Provider | Purpose | Expiry |
|---|---|---|---|
Google Analytics 4 (_ga, _ga_*) | Google LLC | Understands how visitors use the site — pages viewed, time on page, referring source, approximate location, device and browser type — so we can improve it. | Up to 2 years |
Microsoft Clarity (_clck, _clsk) | Microsoft Corporation | Records how visitors interact with pages — clicks, scrolling and session replay — and builds heatmaps, so we can see where the site is confusing and fix it. Text you type into forms is masked and not recorded. Integrated with our Google Analytics so the two data sets can be viewed together. | 1 year (_clck) / 1 day (_clsk) |
Marketing — only with your consent
These load only after you click Accept in the cookie banner.
| Technology | Provider | Purpose | Expiry |
|---|---|---|---|
Meta Pixel (_fbp) | Meta Platforms, Inc. | Measures the effectiveness of our advertising and enables us to show relevant ads to people who have visited the site. | Up to 90 days |
3. Your consent
On your first visit, a banner gives you the choice to accept or decline optional cookies by category. Essential cookies (including Ahrefs, which sets no cookie) are always active. Analytics and Marketing cookies load only if you accept them.
You can change or withdraw your consent at any time using the "Cookie settings" link in the footer of every page.
4. Managing cookies
In addition to our banner, you can control cookies through your browser settings — most browsers let you block or delete cookies entirely. Note that blocking essential cookies may affect how the site works.
- To opt out of Google Analytics across all websites, install the Google Analytics Opt-out Browser Add-on.
- To control how Meta uses your data for advertising, visit your Meta ad preferences.
- Microsoft Clarity is covered by the Microsoft Privacy Statement. It is integrated with our Google Analytics; declining analytics in our banner stops it loading.
- Ahrefs Web Analytics does not set any cookies and cannot be opted out of at the cookie level. It collects only aggregate, anonymised data.
5. Contact us
If you have questions about this Cookie Policy, please contact us at contact@coloursalive.com.
This Cookie Policy should be read alongside our Privacy Policy.