What cookies and tracking technologies coloursalive.com uses, why, and how to control them.
Last updated · 21 August 2026
1. What are cookies
Cookies are small text files placed on your device by a website. They are widely used to make sites work, remember your preferences, and provide information to site owners. Similar technologies — such as local storage and pixel tags — serve related purposes.
This policy covers all such technologies used on coloursalive.com.
2. What we use
Essential — always active
These are necessary for the site to function and cannot be switched off.
| Technology | Provider | Purpose | Expiry |
|---|---|---|---|
| Cookie preference | ColoursAlive (localStorage) | Remembers whether you have accepted or declined optional cookies so you are not asked on every visit | Persistent (local storage, no expiry) |
Security & CDN cookies (__cf_bm, cf_clearance) | Cloudflare | Bot protection, DDoS mitigation, and CDN performance. Required for the site to load reliably. | Session / 30 minutes |
| Ahrefs Web Analytics | Ahrefs Pte. Ltd. | Cookieless, aggregate traffic statistics (pages viewed, referral source, country, device type). No personal data stored; no cross-site tracking. | No cookie set |
Analytics
If you are visiting from the EEA, the UK or Switzerland, the technologies below do not load and set no cookies until you accept them in the banner. Everywhere else they load by default, and declining through the footer's "Cookie settings" link both stops them and deletes the cookies listed here.
| Technology | Provider | Purpose | Expiry |
|---|---|---|---|
Google Analytics 4 (_ga, _ga_*) | Google LLC | Understands how visitors use the site — pages viewed, time on page, referring source, approximate location, device and browser type — so we can improve it. | Up to 2 years |
Microsoft Clarity (_clck, _clsk) | Microsoft Corporation | Records how visitors interact with pages — clicks, scrolling and session replay — and builds heatmaps, so we can see where the site is confusing and fix it. Text you type into forms is masked and not recorded. Integrated with our Google Analytics so the two data sets can be viewed together. | 1 year (_clck) / 1 day (_clsk) |
3. Your consent
Essential cookies (including Ahrefs, which sets no cookie) are always active. What happens with analytics depends on where you are visiting from.
In the EEA, the UK and Switzerland, a banner appears on your first visit and analytics cookies are set only if you accept. Everywhere else, analytics runs by default. Either way you can change or withdraw your choice at any time using the "Cookie settings" link in the footer of every page, and declining deletes any analytics cookies already on your device.
We set no advertising or ad-targeting cookies anywhere. Google's advertising signals are permanently disabled on this site, whatever you choose above.
4. Managing cookies
In addition to our banner, you can control cookies through your browser settings — most browsers let you block or delete cookies entirely. Note that blocking essential cookies may affect how the site works.
- To opt out of Google Analytics across all websites, install the Google Analytics Opt-out Browser Add-on.
- Microsoft Clarity is covered by the Microsoft Privacy Statement. It is integrated with our Google Analytics and follows the same choice; declining analytics stops it recording.
- Ahrefs Web Analytics does not set any cookies and cannot be opted out of at the cookie level. It collects only aggregate, anonymised data.
5. Contact us
If you have questions about this Cookie Policy, please contact us at contact@coloursalive.com.
This Cookie Policy should be read alongside our Privacy Policy.